Book Marketing Matters
Publishing your book is only the beginning – effective book marketing is what brings it to life for readers around the world. With so many books vying for attention, a strategic approach is essential to stand out. At RLA Publishing, we specialize in book marketing services designed to promote your book, build your author brand, and reach your ideal audience.
Take your book from hidden gem to bestseller with our tailored marketing strategies and expert support.
Why Choose Us?
RLA Publishing is committed to helping authors succeed in a competitive market. Our team brings years of experience and proven strategies to each campaign, ensuring your book gets the attention it deserves. With a focus on personalized service and results-driven marketing, we make it easy to promote your book effectively.
Book Marketing Services
Our comprehensive book marketing services cover every aspect of promotion, from building your online presence to crafting targeted campaigns that maximize your book’s visibility. No matter your goals, we work with you to create a customized marketing plan that drives results.
Services Include:
Social Media Campaigns
We create engaging social media content to build awareness and excitement about your book. With targeted posts and ads on platforms like Instagram, Facebook, and Twitter, we’ll help you connect with potential readers and grow a loyal following.
Author Website Development
Your author website is a vital tool for marketing your book and establishing your online presence. Our team develops professional websites that showcase your book, biography, and latest news, making it easy for readers to learn more and stay connected.
Amazon Optimization
Optimize your book’s Amazon listing for discoverability with our expert SEO and keyword research. From crafting compelling book descriptions to selecting the right categories, we ensure your book stands out and attracts the right audience.
Email Marketing
Build a direct line of communication with your readers through personalized email campaigns. We create and manage email newsletters that keep readers engaged with book updates, promotions, and exclusive content.
Press and Media Outreach
Gain credibility and expand your reach with our press and media outreach services. We help you secure book reviews, interviews, and features in media outlets, blogs, and podcasts that align with your target audience.
Our Book Marketing Process
At RLA Publishing, we take a collaborative approach to marketing, working closely with you to promote your book in a way that feels authentic to your unique voice and goals.
Initial Consultation with a Marketing Specialist
Your marketing journey begins with a consultation with our Book Marketing Specialist, who will discuss your vision, target audience, and specific goals. This one-on-one meeting helps us craft a tailored strategy that reflects your vision and maximizes your book’s potential.
Customized Marketing Plan
Following your consultation, we create a customized marketing plan that outlines the best strategies and channels for promoting your book. Our approach is data-driven, focusing on the tactics most likely to connect with your target audience.
Campaign Execution
Once we finalize the plan, our team handles every aspect of the campaign, from designing social media posts to managing media outreach. We keep you informed throughout, ensuring that every action aligns with your vision.
Ongoing Support and Analysis
Our work doesn’t end with launching your campaign. We provide ongoing support, tracking performance and making adjustments to optimize results. Your success is our priority, and we’re here to support you every step of the way.
Professional Book Marketing Services
Subscriptions are billed monthly until you cancel. Cancel your subscription at anytime by emailing subscriptions@rlapublishing.com.
Author Visibility Boost
Features:
Designed for authors who already have a finished book but need marketing support to build awareness.
Assistance with optimizing Amazon Author Central and other author profiles
One press release and distribution
A monthly social media content plan tailored to the author’s book genre and audience
Assistance with posting to social media platforms includes 4 posts designed by our team per month
A dedicated book page that includes the book description, a purchase link, reader reviews, and an excerpt or preview.
A monthly newsletter with tips, industry trends, and marketing insights
Author Growth Accelerator
Features:
Designed for authors who already have a finished book but need marketing support to grow their audience.
Everything in the Author Visibility Boost Package
Social media campaign strategy with monthly ad placement and performance monitoring
10 Quality book reviews to build credibility with readers
Media outreach for interviews and podcasts
Amazon optimization to enhance your book’s Amazon listing and increase its visibility, searchability, and conversion potential
Bestseller Blueprint
Features:
Everything in the Author Growth Accelerator Package
Content creation for 2-5 posts per week on social media
email marketing campaign strategy with monthly content and performance monitoring
A dedicated author page that includes the book description, a purchase link, reader reviews, and an excerpt or preview.
Blog posts (e.g., author insights, writing process, background research, or behind-the-scenes stories) to engage readers.
1 Basic Book Trailer
Author/Book media kit and media outreach
Book signing events
Basic Book Trailer
Features:
A book trailer serves as an exciting, shareable piece of marketing that attracts readers, boosts visibility, and helps authors build their brand, making it an effective tool in a comprehensive book marketing strategy.
We'll combine engaging visuals, music, and a compelling narrative or text to intrigue potential readers.
Generate Interest and Curiosity
Expand Reach
Increase Conversion Rates