Sell More Books Without Overspending
As an independent author, you have the power to create demand for your book—but it takes time, strategy, and consistent effort. Many expensive book marketing programs promise big results but rarely generate enough sales to justify the cost.
At RLA Publishing, we do things differently. Our affordable, results-driven marketing services are designed to give you a real opportunity to grow your audience and sell more books—without overpaying.
Affordable A La Carte Book Marketing Services
Boost your book’s success with our affordable, a la carte marketing services. Get expert support tailored to your needs—no long-term commitment, just results. Choose your service & start marketing today!
Want ongoing marketing support? Try one of our subscriptions services.
Book Marketing Strategy Session
$300.00
per book
One-on-one consultation to develop a tailored marketing plan.
Book Launch Press Release
$150.00
per book
Professionally written and distributed press release to relevant media outlets.
Amazon Optimization
$150.00
per book
Crafting SEO-optimized book descriptions, metadata, and keywords.
Beta Reader & ARC Outreach
$200.00
per book
Connecting with early readers to gather reviews before launch.
Influencer & Blogger Outreach
$200.00
per book
Pitching to book bloggers and influencers for reviews and promotions.
Social Media Marketing Plan
$500.00
per book
Customized content strategy for your book across platforms.
Social Media Ad Campaigns
$500.00
per book
Targeted ads on platforms like Facebook, Instagram, or TikTok.
Email Newsletter Setup & Strategy
$350.00
per book
Building and engaging an author mailing list.
Author Website Optimization
$350.00
per book
Enhancing website SEO and user experience.
Reader Magnet & Lead Generation
$200.00
per book
Creating freebies (e.g., short stories) to grow your email list.
Goodreads & BookBub Promotion
$350.00
per book
Profile optimization and running promotions on book discovery platforms.
Amazon Ads Setup & Management
$500.00
per book
Optimizing pay-per-click ads to boost book rankings and sales.
Social Media Graphics & Promo Materials
$300.00
per book
Designing branded images for ads, posts, and promotions.
Book Club & Podcast Outreach
$200.00
per book
Pitching your book for discussions and interviews.
Author Branding Consultation
$300.00
per book
Strengthening your author identity for long-term success.
Affordable, Ongoing Marketing to Help You Sell More Books
At RLA Publishing, our subscription-based marketing plans offer continuous support at a lower cost than one-time campaigns, helping you build an audience and drive sales long after launch.
Invest in smart, sustainable book marketing.
Subscriptions are billed monthly until you cancel. Cancel your subscription at anytime by emailing subscriptions@rlapublishing.com.
Author Visibility Boost
$199.00
billed monthly, cancel anytime
Designed for authors who already have a finished book but need marketing support to build awareness.
Includes:
Assistance with optimizing Amazon Author Central and other author profiles
One press release and distribution
A monthly social media content plan tailored to the author’s book genre and audience
Assistance with posting to social media platforms includes 4 posts designed by our team per month
A dedicated book page that includes the book description, a purchase link, reader reviews, and an excerpt or preview.
A monthly newsletter with tips, industry trends, and marketing insights
Author Growth Accelerator
$850.00
billed monthly, cancel anytime
Designed for authors who already have a finished book but need marketing support to grow their audience.
Includes:
Everything in the Author Visibility Boost Package
Social media campaign strategy with monthly ad placement and performance monitoring
10 Quality book reviews to build credibility with readers
Media outreach for interviews and podcasts
Amazon optimization to enhance your book’s
Amazon listing and increase its visibility, searchability, and conversion potential
Bestseller Blueprint
$1500.00
billed monthly, cancel anytime
Designed for authors who want comprehensive, end-to-end marketing support to maximize their book’s visibility, audience reach, and sales potential.
Includes:
Everything in the Author Growth Accelerator Package
Content creation for 2-5 posts per week on social media
Email marketing campaign strategy with monthly content and performance monitoring
A dedicated author page that includes the book description, a purchase link, reader reviews, and an excerpt or preview.
Blog posts (e.g., author insights, writing process, background research, or behind-the-scenes stories) to engage readers.
1 Basic Book Trailer
Author/Book media kit and media outreach
Book signing events
Basic Book Trailer
$499.00
per book
A book trailer serves as an exciting, shareable piece of marketing that attracts readers, boosts visibility, and helps authors build their brand, making it an effective tool in a comprehensive book marketing strategy.
Key features:
Captures Attention Quickly
Appeals to a Wider Audience
Boosts Social Media Engagement
Creates a Cinematic Experience
Strengthens Branding & Professionalism
Increases Book Sales & Pre-Orders
Enhances Book Launch Events
We'll combine engaging visuals, music, and a compelling narrative or text to intrigue potential readers.
Book Marketing Services
Our comprehensive book marketing services cover every aspect of promotion, from building your online presence to crafting targeted campaigns that maximize your book’s visibility. No matter your goals, we work with you to create a customized marketing plan that drives results.
Services Include:
Social Media Campaigns
We create engaging social media content to build awareness and excitement about your book. With targeted posts and ads on platforms like Instagram, Facebook, and Twitter, we’ll help you connect with potential readers and grow a loyal following.
Author Website Development
Your author website is a vital tool for marketing your book and establishing your online presence. Our team develops professional websites that showcase your book, biography, and latest news, making it easy for readers to learn more and stay connected.
Amazon Optimization
Optimize your book’s Amazon listing for discoverability with our expert SEO and keyword research. From crafting compelling book descriptions to selecting the right categories, we ensure your book stands out and attracts the right audience.
Email Marketing
Build a direct line of communication with your readers through personalized email campaigns. We create and manage email newsletters that keep readers engaged with book updates, promotions, and exclusive content.
Press and Media Outreach
Gain credibility and expand your reach with our press and media outreach services. We help you secure book reviews, interviews, and features in media outlets, blogs, and podcasts that align with your target audience.
Our Book Marketing Process
At RLA Publishing, we take a collaborative approach to marketing, working closely with you to promote your book in a way that feels authentic to your unique voice and goals.
Initial Consultation with a Marketing Specialist
Your marketing journey begins with a consultation with our Book Marketing Specialist, who will discuss your vision, target audience, and specific goals. This one-on-one meeting helps us craft a tailored strategy that reflects your vision and maximizes your book’s potential.
Customized Marketing Plan
Following your consultation, we create a customized marketing plan that outlines the best strategies and channels for promoting your book. Our approach is data-driven, focusing on the tactics most likely to connect with your target audience.
Campaign Execution
Once we finalize the plan, our team handles every aspect of the campaign, from designing social media posts to managing media outreach. We keep you informed throughout, ensuring that every action aligns with your vision.
Ongoing Support and Analysis
Our work doesn’t end with launching your campaign. We provide ongoing support, tracking performance and making adjustments to optimize results. Your success is our priority, and we’re here to support you every step of the way.
Frequently Asked Questions
How do I market my book as a self-published author?
Marketing your book requires a combination of strategic promotion, audience engagement, and consistent effort. At RLA Publishing, we help authors create customized marketing plans that include SEO-optimized Amazon listings, social media strategies, email marketing, and more to help your book gain visibility and attract readers.
How much does book marketing cost?
Book marketing costs vary depending on the level of support you need. At RLA Publishing, we offer transparent, affordable pricing with subscription-based marketing plans that provide ongoing support at a lower cost than one-time campaigns. This allows you to keep promoting your book without overspending.
How long does book marketing take?
Effective book marketing is not a one-time effort—it’s an ongoing process. Some strategies, like Amazon optimization and social media ads, can show quick results, while audience building and organic growth take longer. Our subscription model ensures you receive continuous marketing support to keep your book selling long after launch.
Do I need marketing if my book is on Amazon?
Yes! Simply listing your book on Amazon won’t guarantee sales. You need a strong marketing plan to drive traffic to your book page, improve rankings, and convert visitors into buyers. We help you optimize your Amazon listing, create compelling ads, and develop targeted promotions to increase sales.
Can I still market my book if it was published a while ago?
Absolutely! Marketing isn’t just for new releases—books can gain traction at any time with the right strategy. We help authors revive interest in older books through SEO optimization, refreshed promotions, and audience engagement strategies to boost visibility and sales.
Should I use social media to market my book?
Social media is a powerful tool for building your author brand and reaching new readers, but it takes strategy and consistency to be effective. At RLA Publishing, we create a customized social media strategy and provide engaging content tailored to your book and audience. Our services include:
Platform selection (Facebook, Instagram, TikTok, etc.) to target the right readers
Content creation (book teasers, behind-the-scenes, reader engagement posts)
Advertising strategies to increase visibility and sales
With our expert guidance and done-for-you content, your social media will work for you—attracting readers and growing your book’s success.